The 4 Step Plan to Attracting More Patients to Your Clinic
Let's face it - there isn't a medical facility out there who doesn't want to get more patients. In times when the Internet lets us do pretty much anything regarding advertising, it can also let your medical clinic go viral online. However, everything is a matter of using the right resources, having the time and willing to shift your marketing strategy left and right every once and then.
The truth is, going viral is a cliché nowadays. Your business doesn't need to be followed by millions of people so that you can make an impact online. In fact, even a hundred views can be more beneficial if they are from the right audience - potential patients.
So, how to get closer to your target audience and use the Internet to get more patients?
1. Create A Website That Will Convert Your Prospects Into Patients
The first thing you need to do is create a website. A website is the primary tool for driving people to your clinic or medical facility. Most importantly, it is the tool that is going to convert the prospects into patients and make you.
Your website needs to be engaging and pleasant to look at. It should also be responsive - meaning that it needs to fit both mobile and desktop devices in a consistent way. Most importantly, your website needs to provide accurate information about your business, showcase you as a true professional and make it easy for the potential patients to book an appointment.
2. Optimize Your Website For Local Search
The second step is to optimize your website so that it appears on the search engines whenever your patients search for a 'clinic in XXX'. For example, if your clinic is based in New York, you should optimize your website to appear for searches like 'physical therapy New York' or anything related to your services and the specific location.
Through the process of search engine optimization (SEO), you will open the doors to more local patients and make it easier for people to find your clinic.
3. Build Up Online Customer Reviews
Next up on the list are the online customer reviews - something that matters a lot to today's patients. In short, there is no patient that would blindly go to a clinic if he hasn't heard good words about it before.
Recommendations are what drives traffic in the field of healthcare which is why you should take advantage of them and make them your unique strength. The best way to do that is to encourage your patients to leave good ratings for you on Facebook, Google and Yelp - and use them to promote your business further.
4. Offer Incentives To Capture Your Patients' Email Addresses/Social Sites
Last but not the least in our 4-step plan to getting more patients through your doors are the incentives. You can use a lot of different incentives as a way to get your patient's email address or at least make them 'like' or 'follow' you on social networks like Facebook and Instagram.
The reason behind this step is simple. Once you have an audience following you on the social sites or through email, you can constantly produce content including promotions, new services, discounts, free extras (incentives) that will make them call you and build a relationship with your clinic.
A Final Word
In the end, using the Internet for your practice can be the best marketing vehicle that your clinic has - and the best way to see that is to start making most of it. Building a focused and strategic approach to your audience certainly takes time, but once you are there it will be absolutely worth it.
Katie co-founded HENO based on her career as a physical therapist and practice owner of over 10 years. Her understanding of the pain points many practice owners face has equipped her to create practice management solutions that optimize the efficiency and profitability of physical, speech and occupational therapy clinics.
Discover all the ways to streamline your practice with our end-to-end practice management platform.